The challenge
Translate the flavor combination into a visual that felt close to the real product while still giving the bar enough presence for marketing and brand communication.
Discuss a projectDiscuss a projectDiscuss a projectPB&J bar · Apple jam · Cinnamon
The project
Translate the flavor combination into a visual that felt close to the real product while still giving the bar enough presence for marketing and brand communication.
The direction balanced a grounded product character with carefully controlled material realism. The baked structure, apple filling, cinnamon and peanut butter were shaped through light, texture and contrast so the flavor profile could be understood at a glance.
A focused commercial CGI image designed to support product marketing, brand presentation and campaign communication without losing the recognizable character of the bar.
Designed for
For the next launch